Ad
Council
Originally formed in 1942 as the War Advertising Council, the Ad Council
creates timely public service messages on a variety of social issues.
Advertising
Age
This major trade publication is a key resource featuring recent
news, analyses of the advertising industry, job banks, marketing surveys,
statistical data, and special reports. Note: Fulltext articles are available
electronically through the NYIT
Journal Locator.
Advertising
Age Global
This subsection of the Advertising Age web site focuses on the advertising
industry outside the United States. Note: fulltext articles are available
electronically through the NYIT
Journal Locator.
Advertising
World
Gateway to a wide variety of advertising resources, maintained by the
University of Texas at Austin. Over 75 topics listed on the index page.
Be sure to explore "Advertising Research Resource Center"
at bottom of home page.
CLIO
Website Awards
The "Oscars" of the advertising industry. Categories include
television, radio, design, interactive, print/poster, etc. The CLIO
Archives list award winners for the period 1960-2000. Other features
include links to trade magazines, major advertisers, associations, advertising
and art schools.
Communication
Arts
Emergence
of Advertising in America
Database of over 9,000 images relating to the early history of advertising
in the United States, maintained by the John W. Hartman Center of Duke
University. Includes a timeline of selected events in business technology,
media, marketing and advertising.
Redbooks:
Advertisers and Agencies Online
Exclusive to NYIT community
Detailed profiles of nearly 13,500 U.S. and international advertising
agencies, including accounts set up by each agency, fields of specialization,
breakdown of gross billings by media, contact information and much more.
Standard
Rate and Data Service Exclusive
to NYIT community
Provides advertising rates and marketing information for print and other
media. Access available to newspaper, business publication, consumer
magazine and radio sections.
Google:
Marketing and Advertising
Yahoo!:
Marketing and Advertising
Internet
Public Library: Marketing and Advertising
Librarians
Index to the Internet: Advertising
BUBL: Advertising
DMOZ:
Marketing and Advertising
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