West's Encyclopedia of American
Law
ANTITRUST LAW
Legislation enacted by the federal and various state governments to
regulate trade and commerce by preventing unlawful restraints,
price-fixing, and monopolies, to promote competition, and to encourage
the production of quality goods and services at the lowest prices, with
the primary goal of safeguarding public welfare by ensuring that
consumer demands will be met by the manufacture and sale of goods at
reasonable prices.
Antitrust law seeks to make businesses compete fairly. It has had a
serious effect on business practices and the organization of U.S.
industry. Premised on the belief that free trade benefits the economy,
businesses, and consumers alike, the law forbids several types of
restraint of trade and monopolization. These fall into four main areas:
agreements between competitors, contractual arrangements between sellers
and buyers, the pursuit or maintenance of monopoly power, and
mergers.
The Sherman Anti-Trust Act of 1890 (15 U.S.C.A. § 1 et seq.) is the
basis for antitrust law, and many states have modeled their own statutes
upon it. As weaknesses in the Sherman Act became evident, Congress added
amendments to it at various times through 1950. The most important are
the Clayton Act of 1914 (15 U.S.C.A. § 12 et seq.) and the
Robinson-Patman Act of 1936 (15 U.S.C.A. § 13 et seq.). Congress
also created a regulatory agency to administrate and enforce the law,
under the Federal Trade Commission Act of 1914 (15 U.S.C.A. §§
41--58). In an ongoing analysis influenced by economic, intellectual,
and political changes, the U.S. Supreme Court has had the leading role
in shaping how these laws are applied.
Enforcement of antitrust law depends largely on two agencies, the
Federal Trade Commission (FTC), which may issue cease and desist orders
to violators, and the U.S. Department of Justice's Antitrust Division,
which can litigate. Private parties may also bring civil suits.
Violations of the Sherman Act are felonies carrying fines of up to $10
million for corporations, and fines of up to $350,000 and prison
sentences of up to three years for persons. The federal government,
states, and individuals can collect triple the amount of damages they
have suffered as a result of injuries.
Origins
Antitrust law originated in reaction to a public outcry over
trusts, which were late-nineteenth-century corporate monopolies
that dominated U.S. manufacturing and mining. Trusts took their name
from the quite legal device of business incorporation called
trusteeship, which consolidated control of industries by transferring
stock in exchange for trust certificates. The practice grew out of
necessity. Twenty-five years after the Civil War, rapid
industrialization had blessed and cursed business. Markets expanded and
productivity grew, but output exceeded demand and competition sharpened.
Rivals sought greater security and profits in cartels (mutual agreements
to fix prices and control output). Out of these arrangements sprang the
trusts. From sugar to whiskey to beef to tobacco, the process of merger
and consolidation brought entire industries under the control of a few
powerful people. Oil and steel, the backbone of the nation's heavy
industries, lay in the hands of the corporate giants John D. Rockefeller
and J. P. Morgan. The trusts could fix prices at any level. If a
competitor entered the market, the trusts would sell their goods at a
loss until the competitor went out of business and then raise prices
again. By the 1880s, abuses by the trusts brought demands for reform.
History gave only contradictory direction to the reformers. Before the
eighteenth century, common law concerned itself with contracts,
combinations, and conspiracies that resulted in restraint of free trade,
but it did little about them. English courts generally let restrictive
contracts stand because they did not consider themselves suited to
judging adequacy or fairness. Over time, courts looked more closely into
both the purpose and the effect of any restraint of trade. The turning
point came in 1711 with the establishment of the basic standard for
judging close cases, "the rule of reason." Courts asked whether the goal
of a contract was a general restraint of competition (naked
restraint) or particularly limited in time and geography
(ancillary restraint). Naked restraints were unreasonable, but
ancillary restraints were often acceptable. Exceptions to the rule grew
as the economic philosophy of laissez-faire (meaning "let the
people do what they please") spread its doctrine of noninterference in
business. As rival businesses formed cartels to fix prices and control
output, the late-eighteenth-century English courts often nodded in
approval.
By the time the U.S. public was complaining about the trusts, common law
in U.S. courts was somewhat tougher on restraint of trade. Yet it was
still contradictory. The courts took two basic views of cartels:
tolerant and condemning. The first view accepted cartels as long as they
did not stop other merchants from entering the market. It used the rule
of reason to determine this, and put a high premium on the freedom to
enter contracts. Businesses and contracts mattered. Consumers, who
suffered from price-fixing, were irrelevant; the wisdom of the market
would protect them from exploitation. The second view saw cartels as
thoroughly bad. It reserved the rule of reason only for judging more
limited ancillary restrictions. Given these competing views, which
varied from state to state, no comprehensive common law could be said to
exist. But one approach was destined to win out.
The Sherman Act and Early Enforcement
In 1890, Congress took aim at the trusts with passage of the Sherman
Anti-Trust Act, named for Senator John Sherman (R-Ohio). It went far
beyond the common law's refusal to enforce certain offensive contracts.
Clearly persuaded by the more restrictive view that saw great harm in
restraint of trade, the Sherman Act outlawed trusts altogether. The
landmark law had two sections. Section 1 broadly banned group action in
agreements, forbidding "[e]very contract, combination in the form of
trust or otherwise, or conspiracy," that restrained interstate or
foreign trade. Section 2 banned individuals from monopolizing or trying
to monopolize. Violations of either section were punishable by a maximum
fine of $50,000 and up to one year in jail. The Sherman Act passed by
nearly unanimous votes in both houses of Congress.
Although sweeping in its language, the Sherman Act soon revealed its
limitations. Congress had wanted action even though it did not know what
steps to take. Historians would later dispute what its precise aims had
been, but clearly the lawmakers intended courts to play the leading role
in promoting competition and attacking monopolization: judges would make
decisions as cases arose, slowly developing a body of opinions that
would replace the confusing precedents of state courts. For a public
expecting overnight change, the process worked all too slowly. President
Grover Cleveland's Justice Department, which disliked the Sherman Act,
made little effort to enforce it.
Initial setbacks also came from the Supreme Court's first consideration
of the statute, in United States v. E. C. Knight Co., 156 U.S. 1,
15 S. Ct. 249, 39 L. Ed. 325 (1895). Rejecting a challenge to a sugar
trust that controlled over 98 percent of the nation's sugar refining
capacity, the Court held that manufacturing was not interstate commerce.
This was good news for trusts. If manufacturing was exempt from the
Sherman Act, then they had little to worry about. The Court only began
strongly supporting use of the law in the late 1890s, starting with
cases against railroad cartels. By 1904, some three hundred large
companies still controlled nearly 40 percent of the nation's
manufacturing assets and influenced at least 80 percent of its vital
industries.
After the turn of the twentieth century, federal enforcement picked up
speed. President Theodore Roosevelt's announcement that he was a
"trustbuster" predicted one important aspect of the future of antitrust
enforcement: it would depend largely on political will from the
executive branch of government. Roosevelt and his successor, President
William Howard Taft, responded to public criticism over the rapid merger
of even more industries by pursuing more vigorous legal action, and
steady prosecution in the first decade of the twentieth century brought
the downfall of trusts.
In 1911, the Supreme Court ordered the dissolution of the Standard Oil
Company and the American Tobacco Company in landmark rulings that
brought down two of the most powerful industrial trusts. But these were
ambiguous victories. In Standard Oil Co. of New Jersey v. United
States, 221 U.S. 1, 31 S. Ct. 502, 55 L. Ed. 619, for example, the
Court dissolved the trust into thirty-three companies, but held that the
Sherman Act outlawed only restraints that were
anticompetitive---subject, furthermore, to a rule of reason. Critics of
all stripes jumped on this decision. Some feared that conservative
judges would now gut the Sherman Act; others predicted a return to lax
enforcement; and businesses worried that in the absence of specific
unlawful restraints, the rule of reason gave courts too much freedom to
read the law subjectively.
Congressional Reform up to 1950
Dissatisfaction brought new federal laws in 1914. The first of these was
the Clayton Act, which answered the criticism that the Sherman Act was
too general. It declared four practices illegal but not criminal: (1)
price discrimination---selling a product at different prices to
similarly situated buyers; (2) tying and exclusive-dealing
contracts---sales on condition that the buyer stop dealing with the
seller's competitors; (3) corporate mergers---acquisitions of competing
companies; and (4) interlocking directorates---boards of competing
companies, with common members.
Quick to hedge its bets, the Clayton Act qualified each of these
prohibited activities. They were only illegal where the effect "may be
substantially to lessen competition" or "tend to create a monopoly."
This language was intentionally vague. Despite specifying different
tests for violations, Congress still wanted the courts to make the
difficult decisions. One important limitation was added: the Clayton Act
exempted unions from the scope of antitrust law, refusing to treat human
labor as a commodity.
The second piece of federal legislation in 1914 was the Federal Trade
Commission Act. Without attaching criminal penalties, the law provided
that "unfair methods of competition in or affecting commerce, and unfair
or deceptive acts or practices in or affecting commerce are hereby
declared illegal." This was more than a symbolic attempt to buttress the
Sherman Act. The law also created a regulatory agency, the FTC, to
interpret and enforce it. Lawmakers fearing judicial hostility to the
Sherman Act saw the FTC as a body that would more closely follow their
preferences. Originally, the commission was designed to issue
prospective decrees and share responsibilities with the Antitrust
Division of the Justice Department. Later court rulings would allow it
greater latitude in attacking Sherman Act violations.
These laws helped satisfy the short-term demand for tougher, more
explicit action from Congress. Before long, antitrust enforcement would
shift with the mood of the country. As World War I and the 1920s
reversed the outlook of previous years, antitrust policy was
characterized by the hands-off policies of President Calvin Coolidge,
who declared, "The business of America is business." Economic trends
created and supported this attitude; prosperity seemed a worthwhile
reward. In this era, the Justice Department gave more attention to
promoting fairness than it did to attacking restrictive practices and
monopoly power. Although activities such as price-fixing still came
under attack, other kinds of business cooperation flourished and even
received official encouragement in the early years of the New Deal. This
flirtation lasted a good fifteen years, intensifying after the stock
market crash of 1929. Following what historians called the era of
neglect, antitrust made a resurgence. In 1935, the Supreme Court struck
down President Franklin D. Roosevelt's National Industrial Recovery Act,
which coordinated industrywide output and pricing, in ALA Schechter
Poultry Corp. v. United States, 295 U.S. 495, 55 S. Ct. 837, 79 L.
Ed. 1570. The decision radically affected New Deal--era policy. The
following year, Congress passed the Robinson-Patman Act, an attempt to
make sense of the Clayton Act's bans on price discrimination. The
Robinson-Patman Act explicitly forbade forms of price discrimination, in
order to protect small producers from extinction at the hands of larger
competitors. By 1937, economic decline brought federal antitrust
enforcement back with a vengeance, as Roosevelt's administration began
an extensive investigation into monopolies. The effort resulted in more
than eighty antitrust suits in 1940. One federal court case in this
period, United States v. Aluminum Co. of America, 148 F.2d 416
(2d Cir. 1945) (hereinafter Alcoa), changed antimonopoly law for
years to come. Since the 1920s, the Supreme Court had looked skeptically
on the role of a business's size in judging monopoly cases. In United
States v. United States Steel Corp., 251 U.S. 417, 40 S. Ct. 293, 64
L. Ed. 343 (1920), it said, "[T]he law does not make mere size an
offense, or the existence of unexerted power an offense. It, we repeat,
requires overt acts." The decision weakened the monopoly ban of the
Sherman Act. Rather than focus on abusive business conduct, Alcoa
emphasized the role of market power. Judge Learned Hand wrote for the
court, "Many people believe that possession of unchallenged economic
power deadens initiative, discourages thrift and depresses energy; that
immunity from competition is a narcotic, and rivalry is a stimulant, to
industrial progress; that the spur of constant stress is necessary to
counteract an inevitable disposition to let well enough alone." The
standard that emerged from this decision applied a two-part test for
determining illegal monopolization: the defendant (1) must possess
monopoly power in a relevant market and (2) must have improperly used
exclusionary acts to gain or protect that power.
Congress added its last piece of important legislation in 1950 with the
Celler-Kefauver Antimerger Act, addressing a weakness in the Clayton
Act. Because only anticompetitive stock purchases had been forbidden,
businesses would circumvent the Clayton Act by targeting the assets of
their rivals. Supreme Court decisions had also undermined the law by
allowing businesses to transfer stock purchases into assets before the
government filed a complaint. The Celler-Kefauver amendment closed these
loopholes.
The Supreme Court and Evolving Doctrine
Vigorous enforcement of antitrust legislation created an immense body of
case law. After 1950, Supreme Court decisions did more than anything
else to shape antitrust doctrine. Two competing outlooks emerged. One
regarded markets as fragile, easily distorted by private firms, and
readily correctable through public intervention. Economic efficiency
mattered less, in this view, than the belief in the antitrust doctrine's
ability to meet social and political goals. The opposing view saw
business rivalry as generally healthy, doubted that public intervention
could cure defects, and emphasized the self-correcting ability of
markets to erode private restraints and private power. This outlook
opposed the use of antitrust measures except to stop behavior that
clearly harms the efficiency of business.
The most aggressive doctrine was developed under Chief Justice Earl
Warren. The Warren Court often saw the need for decentralized social,
political, and economic power, a goal it put ahead of the ideal of
economic efficiency. In 1962, its first ruling on the Celler-Kefauver
Act, Brown Shoe Co. v. United States, 370 U.S. 294, 82 S. Ct.
1502, 8 L. Ed. 2d 510, held that a merger between two firms accounting
for only five percent of total industry output violated the principal
antimerger provision of the antitrust laws. Brown Shoe also
reflected the Court's hostility toward vertical restraints
(restrictions imposed in contracts by the seller on the buyer, or vice
versa).
This aggressive trend peaked in 1967 in United States v. Arnold,
Schwinn & Co., 388 U.S. 365, 87 S. Ct. 1856, 18 L. Ed. 2d 1249.
Arnold concerned nonprice vertical restraints (territorial
or customer restrictions on the resale of goods). The majority ruled
that such restraints were per se illegal---in other words, so harmful to
competition that they need not be evaluated. In ensuing years, critics
condemned the Court's use of "per se" tests to invalidate agreements
between competitors or between sellers and buyers. The so-called Chicago
school, led by scholars Robert H. Bork and Richard A. Posner, argued
that some nonprice vertical restraints actually led to gains in economic
efficiency. These ideas would soon take hold.
By the mid-1970s, the Court backed off its robust interventionism. Two
pivotal decisions came in 1977, including the most important since World
War II, Continental TV v. GTE Sylvania, 433 U.S. 36, 97 S. Ct.
2549, 53 L. Ed. 2d 568. In a decisive departure from the previous
decade's rulings, the Court abandoned its hostility toward efficiency.
Now, for evaluating nonprice vertical restraints, it returned to the use
of a rule of reason. Per se rules would remain influential, but economic
analysis would be the primary tool in formulating and applying antitrust
rules. The second powerful change in doctrine was Brunswick Corp. v.
Pueblo Bowl-O-Mat, 429 U.S. 477, 97 S. Ct. 690, 50 L. Ed. 2d 701.
Brunswick said antitrust laws "were enacted for the `protection
of competition, not competitors.' " The irony was addressed to private
antitrust litigants. If they wanted to sue, the Court said, they would
have to prove "antitrust injury." This decision threw out the old view
that the demise of individual firms was plainly bad for competition.
Replacing it was the view that adverse effects to businesses are
sometimes offset by gains in reduced costs and increased output.
Increasingly, after Brunswick, the Supreme Court and lower courts
would accept economic efficiency as a justification for dominant firms
to defend their market position. By 1986, efficiency-based analysis was
widely accepted in federal courts.
Even against this restrictive background, explosive change occurred. The
early 1980s saw the dramatic conclusion of a historic monopoly case
against the telephone giant American Telephone and Telegraph (AT&T)
(United States v. American Telephone & Telegraph Co., 552 F.
Supp. 131 [D.D.C. 1982], aff'd in Maryland v. United States, 460
U.S. 1001, 103 S. Ct. 1240, 75 L. Ed. 2d 472 [1983]). The Justice
Department settled claims that AT&T had impeded competition in
long-distance telephone service and telecommunications equipment. The
result was the largest divestiture in history: a federal court severed
the Bell System's operating companies and manufacturing arm (Western
Electric) from AT&T, transforming the nation's telephone services.
But the historic settlement was an exception to the political philosophy
and level of enforcement that characterized the decade. As the 1980s
were ending, the Justice Department dropped its thirteen-year suit
against International Business Machines (IBM). This lengthy battle had
sought to end IBM's dominance by breaking it up into four computer
companies. Convinced that market forces had done the work for them,
prosecutors gave up.
Throughout the 1980s, political conservatism in federal enforcement
complemented the Supreme Court's doctrine of nonintervention. The
administration of President Ronald Reagan reduced the budgets of the FTC
and the Department of Justice, leaving them with limited resources for
enforcement. Enforcement efforts followed a restrictive agenda of
prosecuting cases of output restrictions and large mergers of a
horizontal nature (involving firms within the same industry and
at the same level of production). Mergers of companies into
conglomerates, on the other hand, were looked on favorably, and the
years 1984 and 1985 produced the greatest increase in corporate
acquisitions in the nation's history.
As the Supreme Court strengthened requirements for evidence, injury, and
the right to bring suit, antitrust cases became harder for plaintiffs to
win. Most decisions in this period narrowed the reach of antitrust. A
few rare exceptions, such as Aspen Skiing Co. v. Aspen Highlands
Skiing Corp., 472 U.S. 585, 105 S. Ct. 2847, 86 L. Ed. 2d 467
(1985), which condemned a monopolist's unjustified refusal to deal with
a rival, faintly recalled the tough outlook of the Warren Court.
Nonintervention, however, took precedence. In the strongest example,
Matsushita Electrical Industrial Co. v. Zenith Radio Corp., 475
U.S. 574, 106 S. Ct. 1348, 89 L. Ed. 2d 538 (1986), the majority
dismissed allegations that Japanese television manufacturers had engaged
in a twenty-year pricing conspiracy designed to drive U.S. electronics
equipment manufacturers out of business. The Court discouraged claims
that rested on ambiguous circumstantial evidence or lacked "economic
rationality," suggesting that lower courts settle these by summary
judgment (judicial decision without a trial).
The 1990s
Once again proving that antitrust law never remains static, the late
1980s and early 1990s brought more changes in enforcement, economic
analysis, and court doctrine. At the state level in the late 1980s,
governments attacked mergers and restraints. The Supreme Court gave
these efforts support in California v. American Stores Co., 495
U.S. 271, 110 S. Ct. 1853, 109 L. Ed. 2d 240 (1990), upholding the
ability of state governments to break up illegal mergers. Another trend
came again from academia, where, for years, critics of the Chicago
school had been reevaluating its highly influential efficiency model.
They concluded that a proper analysis of efficiency goals showed that
efficiency demanded tighter antitrust controls, not stubborn
nonintervention.
An important 1992 Supreme Court case seemed to support this view.
Eastman Kodak Co. v. Image Technical Services, 504 U.S. 451, 112
S. Ct. 2072, 119 L. Ed. 2d 265 (hereinafter Kodak), concerned
tying arrangements (contracts between buyer and seller that
restrict competition) in the sale and service of photocopiers. Kodak
sold replacement parts only to buyers who agreed to have Kodak
exclusively service the machines, and the restriction prompted a lawsuit
from eighteen independent service organizations (ISOs). The company
defended itself by arguing that even if it did monopolize the market, it
lacked the necessary market power for a Sherman Act violation. The Court
rejected the idea that this was enough to create a legal rule that
equipment competition precluded any finding of monopoly power in the
parts and services industry. In declaring Kodak's arrangement illegal,
Justice Harry A. Blackmun warned about the dangers of relying on
economic theory as a substitute for "actual market realities"---in this
case, the harm done to ISOs who were shut out of the service market.
After the Reagan years, antitrust attitudes sharpened in Washington,
D.C. The administration of President George Bush adopted a slightly more
activist approach, reflected in joint guidelines on mergers issued in
1992 by the FTC and the Justice Department. In following the trend away
from strict Chicago school efficiency standards, the guidelines looked
more closely at competitive effects and tightened requirements. But
understaffed government attorneys generally lost court cases. President
Bill Clinton took this activism further. Anne K. Bingaman, his appointee
to head the Department of Justice's Antitrust Division, beefed up the
division's staff with sixty-one new attorneys, declaring her
organization the competition agency. The Antitrust Division filed
thirty-three civil suits in 1994, roughly three times the annual number
brought under Reagan and Bush. It won some victories without going to
court, in one instance compelling AT&T to keep a subsidiary private,
but it lost a major lawsuit claiming that General Electric had conspired
with the South African firm of DeBeers to fix industrial diamond
prices.
Under President Clinton, the most important antitrust action involved a
federal probe of the computer software giant Microsoft Corporation. In
its potential for far-reaching action, this was the biggest antitrust
case since those involving AT&T and IBM. Competitors complained that
Microsoft used illegal arrangements with buyers to ensure that its disk
operating system would be installed in nearly 80 percent of the world's
computers. In-depth investigations by the FTC and the Department of
Justice followed. In mid-1994, under threat of a federal lawsuit,
Microsoft entered a consent decree designed to increase competitors'
access to the market. All the parties involved---the original
complainants, Microsoft, and the government---expressed relative
satisfaction. But in early 1995, a federal judge rejected the agreement,
citing evidence of other monopolistic practices by Microsoft. In a
highly unusual move, the Justice Department and Microsoft together
appealed the decision. The uncertain future of the case carried the
threat of further action against the nation's fifth-largest industry.
CROSS-REFERENCES
Bork, Robert; Chicago School; Clayton Act; Corporation; Justice
Department; Mergers and Acquisitions; Monopoly; Posner, Richard;
Restraint of Trade; Robinson-Patman Act; Sherman Anti-Trust Act; Unfair
Competition.