2 Adopt a new philosophy. We are in a new economic age, created by Japan. We can no longer live with commonly accepted styles of American management, nor with commonly accepted levels of delays, mistakes, or defective products.
3 Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.
4 End the practice of awarding business on the basis of price tag. Instead, minimize total cost.
5 Improve constantly and forever the system of production and service to improve quality and productivity, and thus constantly decrease costs.
6 Institute training on the job.
7 Institute supervision: the aim of supervision should be to help people and machines and gadgets do a better job. Supervision of management is in need of overhaul, as well as supervision of production workers.
8 Drive out fear, so that everyone may work effectively for the company.
9
Break down the barriers between departments. People in research, design, sales, and production must work as a team to foresee problems of production and use that m ay be encountered with the product or service.10 Eliminate slogans, exhortations, and targets for the work force which ask for zero defects and new levels of productivity. Such exhortations only create adv ersarial relationships. The bulk of the causes of low productivity belong to the system, and thus lie beyond the power of the work force.
11 Eliminate work standards that prescribe numerical quotas for the day. Substitute aids and helpful supervision.
12 Remove the barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to quality. Remove the barriers that rob people in management and engineering of their right to pride of workmanship. This means abolishment of the annual rating, or merit rating, and management by objective.
13 Institute a vigorous program of education and retraining.
14 Put everybody in the company to work to accomplish the transformation.